Ah, the life of a freelance writer. Work from anywhere, crank out a few high-quality assignments in the morning and spend the rest of the day sipping coffee and working on your novel. A real dream job.
Not exactly. Or at least; not usually. Usually it’s more like spend the morning hunting for work, then spend the rest of the day sipping coffee and…hunting for more work. Over half (57%) of freelance writers list difficulty finding new clients as one of their top struggles.
The life of a freelancer can be real feast or famine. Sara Horowitz of Freelancers Union says:
“You can think of freelancing as volatile and risky, or as flexible and opportunity-rich.”
So which is it going to be for you?
At nDash we work with, in our opinion, some of the best freelancers in the industry who help us deliver content marketing to some of the best clients in a variety of industries (we’re just sucking up to everyone today). This gives us some insight into the struggles freelance writers go through, the criteria great clients have for evaluating writers, and the best way to connect the two.
Not surprisingly, companies have as hard a time finding reliable writers as freelancers have of finding consistent work. According to Aberdeen Research, 41% of companies struggle with finding independent contractors with the specific skillsets they need.
Based on our content marketing agency experience and input from our content community, here are 5 ways we’ve found freelancers can be successful in finding work with the best clients.
Power Up Your Portfolio
For freelance writers the proof is really in the pudding. If you don’t have an online portfolio of your work; get one, immediately.
Once you do, don’t just let it sit there. You should constantly be updating your portfolio to keep it relevant and interesting. No technology client is going to be impressed with articles written 5 years ago, they want to know you are experienced and knowledgeable in current industry trends.
You should also consider maintaining a regular blog that includes more than just musing about the struggles of writing, but contains actual articles related to the fields you’re searching for work in.